WORKEX: A DIGITAL INNOVATION FOR HIRING & STAFF MANAGEMENT

The blue-collar staffing category in India has traditionally suffered from no major digital innovation amongst all parties involved as a unified product. Businesses have a tough time hiring and managing a workforce on the demand end and candidates find it difficult to get hired at relevant jobs on the supply end. On the other hand, the white-collar industry has had its fair share of disruptions. With many job portals available now such as Naukri (Open Job Portal), Linkedin (Professional Community) etc., connecting job seekers with Businesses and Corporate HRs has become significantly easier.

The Workex platform is very unique in defining the matching criteria for demand and supply. It has allowed Workex onboarded employers and job seekers to be matched correctly. Workex also manages the entire candidate journey from sourcing to shortlisting and hiring through its Application Tracking System, a one of a kind attendance and performance management system for businesses.

Traditional profile Matchmaking Models

Most blue-collar workforce management platforms only have a few options in finding and defining the product that can set a base of opportunities and in getting funnel details, especially where a candidate can’t fully utilize his or her learnt skills to get best matched with market opportunity. Candidates mostly rely on friends and family to get interviews which severely limits their opportunities and with a digital trust deficit, the unresponsive character of the user persona from the candidate’s side is evident. Most staffing agencies and products that do exist, rely on old and obsolete databases which act as a Lead Management System.

Even if these businesses are able to find suitable talent, their management gets difficult. Not to mention these candidates are rarely able to ascertain whether the company is genuine except through word of mouth so no proper verification.

“Hiring in India has become a phone number and an email id for businesses looking forward to scale their team and employee management has just stayed on books for payroll and attendance”

How is Workex redefining traditional Job portals as a livelihood platform?

Verified Businesses for Verified Candidates

Workex has managed to verify the organization details of all recruiters and managers on its platform which ensures that all job seekers only connect with trustworthy organizations. All verified candidates should have a smooth experience in speaking to a business owner or a hiring manager . This allows job seekers to apply to jobs without worrying about the organization and easily be able to land a job within the shortest time span .This verified Demand and Supply side actually helps Workex Product match the quality candidates to best matched opportunities.

Robust Profile Matching, Advanced Screening & Open Job recommendations

For candidates, all jobs listed on Workex are free for them to apply. They can easily find the best matched relevant opportunities based on their skill sets, location, education, experience as key matching attributes etc. But where Workex stands out is through AI-driven skill set matching which smooths our recommendation per job more precise to job requirement.

CareerTV at Workex

Workex also offers upskilling through careerTV an open opportunity for learning based skills like English, communication and soft skills. As per our recent internal survey it was realised a lot of candidates who were best matched had very poor ways of expression in terms of the communication. We are trying to bridge out a huge skill gap amongst the lowest section of today’s workforce which is Blue and Gray Collar.

Digital Innovation on Hiring and Staff Management

Businesses that grow find it hard to search for and hire trustworthy candidates. Proper Hiring management is generally very unmanaged as all open job seekers aren’t a good fit and this leads to many unnecessary time and resource lag. Staffing agencies too rarely have up to date quality data of candidates with their relevant skill sets. Verification of workers can also be a problem as employers need to ascertain whether a candidate is trustworthy and truthful about his credentials and identity. Where currently this is mostly done through references if any and through interviews which are very time consuming. The resumes are also of little help as they are rarely well made, as around 30% of candidate side user base is inactive or once logged in users.

Workex as an End to End Solution

Worked has been able to build a usable unified platform that sits at the centre of all elements for Employers to achieve Hiring, Staff & Payroll Management and Candidates to find relevant opportunities.

Workex has also developed the features to provide structure and transparency in an employee’s journey. Employee onboarding to business, employee attendance taking away attendance books and every day sign, a performance-based system for timely feedback and upskilling, payroll management for clear transparency on how one should be earning all are done through the Workex platform giving employees full control.

“Empowering a certain set of audience in an undisrupted market is how we at Workex aim on”

Authenticated Job Seekers

Workex has managed to build a pool of verified candidates with where their profile is created out of on its skill sets. Verified job seekers ensure that only interested candidates apply for a job and that Workex guarantees a response from top-ranked candidates in 24 hours claiming shorted hiring closure. Which takes away a lot of unwanted problems.

Application Tracking System

Workex has built an inhouse application tracking system to connect, shortlist, hire or reject candidates ensuring quality hiring funnel detail to both Employers to easily manage their entire staffing process and candidates to get relevant feedback at “get hired funnel”. Communication to Recruiters is also responsive enough to make real time updates with no pain and less bombardment for all their jobs.

“Workex has managed to build up as a solution which gets discipline to post hiring activities like onboarding, attendance and payroll management”

Automated onboarding

Employee details can be collected digitally using a simple self-fill Workex bot management system. Following which offer letters can automatically be generated and sent to new hires for digital acceptance through inhouse innovations.

Time Management and Tracking

Workex’s mobile apps are deployed on employee smartphones that provide real time updates based on location and can especially be relevant for a distributed workforce.

Defined Clock-in/ Clock-out as Working hours are automatically captured time-stamps & geo-stamps. This ensures employers can make better decisions about attendance and performance and have a claim for any compliance issue.

Salary Management

Payroll calculations can also be easily managed and disbursed through the Workex platform. As attendance is captured digitally, payroll-register generation is practically dependent on the number of days an employee has worked via Clock-ins.

Easy staff management

Managers are also given an option to enter performance details through a timely defined feedback system about each active staff working. Workex wants to introduce behavioral aspects which can affect performance, where the data we provide to employers with an overview or visualization.

Conclusion

Workex India’s first livelihood platform and with trust at its core, We want to enhance user experience with better personalisation engines that will enable candidates to enjoy more relevant recommendations as a job opportunity.
We are committed to building a unified ecosystem for this entire value chain of hiring and staff management. We’ve built software & services designed for unique user needs of Indian businesses and candidates.

The genesis of Workex can be traced back to the realization by the founders of the dearth of meaningful livelihood and discovery being a challenge in the age of traditional hiring and management in the Blue and Gray Collar Workforce. We still believe in the power of an engaged human resource focused and aims to create familiar and culturally relatable online experiences for Indian and Global users.

EXTRA
Candidates are notified carefully on the jobs that are most relevant for them via location and profile. This recommended jobs feature ensures the candidates are applying at jobs that are open and mostly related to their key learning and experience.

India has been seeing a striking growth in its workforce over the past few years. The COVID pandemic has worsened the situation as many businesses have laid off a lot of their workforce. That’s where Workex has been working towards building and sourcing innovation within this ecosystem and making it easier for candidates and employers alike to get matched through our profile matchmaker.

The Envoy of Mr. No

Go upright among those who are on their knees
among those with their backs turned and those toppled in the dust

Go where those others went to the dark boundary
for the golden fleece of nothingness your last prize

you were saved not in order to live
you have little time you must give testimony

Be courageous when the mind deceives you be courageous in the final account only this is important and let your helpless

Anger be like the sea whenever you hear the voice of the insulted and beaten

let your sins not leave you for the informers executioners cowards—they will win
they will go to your funeral and with relief will throw a lump of earth the woodborer will write your smoothed-over biography

And do not forgive truly it is not in your power
to forgive in the name of those betrayed at dawn

Beware however of unnecessary pride
keep looking at your clown’s face in the mirror
repeat: I was called—weren’t there better ones than I

Beware of dryness of heart love the morning spring
the bird with an unknown name the winter oak

Light on a wall the splendour of the sky
they don’t need your warm breath
they are there to say: no one will console you

Be vigilant—when the light on the mountains gives the sign—arise and go
as long as blood turns in the breast your dark star

Repeat old incantations of humanity fables and legends because this is how you will attain the good you will not attain repeat great words repeat them stubbornly
like those crossing the desert who perished in the sand

And they will reward you with what they have at hand with the whip of laughter with murder on a garbage heap

Go because only in this way will you be admitted to the company of cold skulls
to the company of your ancestors:
the defenders of the kingdom without limit and the city of ashes

A Harder Fall

An early summer…
Do you remember?
All that we did? !
All the places we hid? !
I’d skip a stone…
You’d pull me near…
And whisper sweet words… In my ear…!
Every breath that you’d take…
I knew my heart would break… Harderer we would and did fall… When we no longer had it all…!

New Age Of Poetry

The great sun sinks behind the town
Through a red mist of Volnay wine….
But what’s the use of setting down
That glorious blaze behind the town?
You’ll only skip the page, you’ll look
For newer pictures in this book;
You’ve read of sunsets rich as mine.

A fresh wind fills the evening air
With horrid crying of night birds….
But what reads new or curious there
When cold winds fly across the air?
You’ll only frown; you’ll turn the page,
But find no glimpse of your “New Age
Of Poetry” in my worn-out words.

Must winds that cut like blades of steel
And sunsets swimming in Volnay,
The holiest, cruellest pains I feel,
Die stillborn, because old men squeal
For something new: “Write something new:
We’ve read this poem—that one too,
And twelve more like them yesterday”?

Patterns

I walk down the garden paths,
And all the daffodils
Are blowing, and the bright blue squills.
I walk down the patterned garden paths
In my stiff, brocaded gown.
With my powdered hair and jewelled fan,
I too am a rare
Pattern. As I wander down
The garden paths.

My dress is richly figured,
And the train
Makes a pink and silver stain
On the gravel, and the thrift
Of the borders.
Just a plate of current fashion,
Tripping by in high-heeled, ribboned shoes.
Not a softness anywhere about me,
Only whale-bone and brocade.
And I sink on a seat in the shade
Of a lime tree. For my passion
Wars against the stiff brocade.
The daffodils and squills
Flutter in the breeze
As they please.
And I weep;
For the lime tree is in blossom
And one small flower has dropped upon my bosom.

And the splashing of waterdrops
In the marble fountain
Comes down the garden paths.
The dripping never stops.
Underneath my stiffened gown
Is the softness of a woman bathing in a marble basin,
A basin in the midst of hedges grown
So thick, she cannot see her lover hiding,
But she guesses he is near,
And the sliding of the water
Seems the stroking of a dear
Hand upon her.
What is Summer in a fine brocaded gown!
I should like to see it lying in a heap upon the ground.
All the pink and silver crumpled up on the ground.

I would be the pink and silver as I ran along the paths,
And he would stumble after,
Bewildered by my laughter.
I should see the sun flashing from his sword-hilt and the buckles on his shoes.
I would choose
To lead him in a maze along the patterned paths,
A bright and laughing maze for my heavy-booted lover,
Till he caught me in the shade,
And the buttons of his waistcoat bruised my body as he clasped me,
Aching, melting, unafraid.
With the shadows of the leaves and the sundrops,
And the plopping of the waterdrops,
All about us in the open afternoon—
I am very like to swoon
With the weight of this brocade,
For the sun sifts through the shade.

LinkedIn: A Product Critique

“With more than 45 million users representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts”

Recently, many of the aspiring product managers reached out to me for a few tips in understanding LinkedIn as an In-whole Product and how best to leverage this case study to understand Product Management better.

While developing this case study, I got to experience LinkedIn Product, promotes profile recommendation for every Product Module, like

– Job Recommendation are profile based

– Learning material is profile based

– Feed Recommendation is profile based

– Connection Recommendation is profile based

– Your profile acting as a Lead on Sales navigator, is profile based

– Your profile acting as an audience on Linkedin Campaign manager is profile based.

And its “Infra for Matching” is evolving everyday by adding, additional attributes like experience, location, interest etc.

As I went through the user journeys, I experienced delight, intrigue, confusion, and frustration along the way.

So, I thought, it’s worth to do a teardown of the whole Product experience with a coogle.

But this time, I went through the experience from the viewpoint of a professional looking to start a profile on LinkedIn as that would relate to most of the people in my network.

But before I jump into the teardown, I want to highlight some guiding points that I used to evaluate Linkedin product experience:

a) Clear value proposition as soon as the user gets onbaorded.

b) Get the user to experience the core value of the product as fast as possible

c) Don’t ask for too much information in the beginning. Show the information in the right place and at the right time

d) Get data — through user or browser — to personalize the onboarding experience

e) Nudge people to fill details that are critical for long-term engagement with the product

This is not an exhaustive list, and are just the guidelines. Therefore, some of the decisions you might end up taking might deviate from these but still make a lot of sense in the context you’re operating in.

There is so much more I want to talk about, but I would stop here.I think, I’ve covered the most critical aspects of the user flow and don’t want to bore the readers with every minute detail.

Overall, LinkedIn has a decent product experience. There are some places where I wished for more, but It does a good job in handling the first-time user flow and show value in joining the network.

For step-by-step guides to understand the product wise flow:
Coogle It: https://coggle.it/diagram/X8-7_XFwSnm…
Youtube Me: https://www.youtube.com/watch?v=R8Z6LlCJfqA
Linkedin me: https://www.linkedin.com/in/mohammadjazim

Linkedin Product Flowhttps://coggle.it/diagram/YMOA9sP8u3hyQvVm/t/user-id

What is Product Marketing in 2021?

What is product marketing?
We’ve seen others define Product Marketing “it’s the process of bringing a product to market”, while Drift breaks it into two separate roles: “How” and “Where”.

We think these definitions are too one-dimensional because they’re focused on products going to the market. Instead, Product Marketing should also influence the creation of the product, by taking insights FROM the market back into the product team.

Product Marketing is what connects the dots between the product and the market in both directions. This means that the Product Marketing role is responsible for two flows: understanding the market (demand/need), shaping the product, and communicating the product (solution) to the market.

“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

Make no mistake: We live in a time when technology marketing moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.

While interacting with Startup founders it was found that most of them post building product, really have no clue where and how to sell it. Which is nothing but building demand category channels and get the most lead conversion from it.

BASIC PRODUCT MARKETING:

• Marketing Analysis, Channels Models and more
• For step-by-step guides to understand the product wise flow:
• Coogle It: https://coggle.it/diagram/X42lqDgWhHRUgVPz/t/marketing-scale

Prima Marketing Trends for 2021

1) Artificial Intelligence

If you haven’t already realized it, the dominance of artificial intelligence (AI) is here. It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs.

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

2) Programmatic Advertising

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

3) Chatbots

Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

4) Conversational Marketing

With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 82% want an “immediate” response.

5) Personalization

If you want to stand out in 2021, you need to personalize your marketing – and that means personalized content, products, emails and more.

6) Video Marketing

Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. 

These numbers show the importance of incorporating video into your digital marketing strategy in 2021:

• 70% of consumers say that they have shared a brand’s video
• 72% of businesses say that video has improved their conversion rate
• 52% of consumers say that watching product videos makes them more confident in online purchase decisions
• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

7) Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

8) Visual Search

Visual search can take the user experience to a totally new level: People can upload an image to conduct a search and get more specific results.

9) Micro-Moments

A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.”

10) Voice Search & Smart Speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2021.

11) SEO A/B Split Testing

Modern marketing is all about testing and analysis. By using A/B split-testing, you can isolate the variables in your campaign and easily identify which versions are driving the results you need. This form of testing offers marketers a methodical approach to making effective changes to their content.

12) Social Commerce & Shoppable Posts

With e-commerce and social media both growing at alarming rates, it’s no wonder brands are using the two together to maximize opportunities for sales.

13) Interactive Content

Speaking of instant access, that brings us to one of the fastest-growing digital marketing trends in recent times: interactive content.

In 2021, we’re destined to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience.

Google Chrome-Search

Recent analysis had shown 1,801 Google user behavior sessions to better understand how people interact with modern Google Chrome-Search.

Specifically, I investigated:

Research Statement: How many people start their search behaviour on Google Chrome Homepage-Search and its UX behaviour?

1. Google searchers use one of Google’s Chrome and autocomplete suggestions 83% of the time. People that search for informational and local searches tended to click on an autocomplete suggestion more often than those searching with commercial queries.50% of Google users click on their mail section 5 seconds of the start.
2. Only 9% of Google searchers make it to the I’m feeling CTA on first page of Chrome.
3. 15% of users modify their initial search language. This suggests that Google tends to serve up highly-relevant results through being Vernacular. Or that Google users are adept at choosing the right keyword on their first attempt.
4. Only 17% of users bounced back to the search results after clicking on a result.
5. Only 5% of users use Image, Doodles and Voice search once for every five same query.
6. The majority (59%) of Google users visit a single page during their search session.
7. Only 6% need to visit four or more pages in order to get an answer to their query.
8. 65% of searchers click on a traditional “10 blue link” search result during their search session.
9. Although this varied widely depending on the query, 19% of searchers click on a Google Ad during their search.
10. For local queries, 42% of searchers click on results inside of the Google Maps Pack.
11. 19% of users searching for a product click on a Google Shopping result.
12. On average, only 3% of searchers interact with a “People Also Ask” box. Although this behavior varies widely depending on the query. For example, 13.6% of people searching for Jobs clicked on a Search Jobs Box.
13. Only .44% of searchers go to the second page of Google’s search results.

And all of this happened from this page: HOW?

For step-by-step guides to understand the product wise flow:

Coogle It: https://coggle.it/diagram/X8-7_XFwSnm…

Methodology: How We Did This Study

For this research we asked 50 India-based human users to perform a set of tasks using Google Chrome Search-Page.

In order to get a broad set of different queries, we asked our subjects to execute the following search tasks:

Commercial (1): Find a Job in bangalore for IT & Product Category with minimum salary range of 10LPA.

Commercial (2): Find a company that offers at least 20,000 per month to Interns for first 3-months.

Local: Find a Job Portal serving Blue and Grey Collar Jobs in Mumbai.

Informational: As a Job Seeker find career upkilling video to show you, how to find a job

Transactional: Post a job with any Indian Job Portal like (apna.co, Workex, Workindia, Linkedin)?

Taboola Mapping Behaviour

As a native content discovery product, Taboola needs to be able to pace the advert request with profile matching Algo through its real time recommendation engine.

Taboola’s Mapping Behaviour of advert request with publisher list is done through Profile Matching recommendation.

With Tabbola Tech getting smarter, knowing whether it is a match made in heaven is only a few seconds away. This algorithms have two data sets with multiple variables that could potentially fit well together.

It may be matching an Advertiser Request for a Publisher on the basis of multiple attributes like Location, Budget & Publisher Monthly visits.

APPROACH

In order to arrive at better rank for a publisher is sent with a HTML code which basically creates an ad space for a fulfilment of advert request, merely matching the publisher profile attributes with advert request and eventually pulling the data extract from the JS-PIXEL.

THE METHODOLOGY

• Develop spiders to collect data from multiple publisher sites (Manually onboarded with Taboola) on the Internet to quantify the quality of publisher and predict the match between the publisher user profile with prospective scale for earning against Advertiser Campaign (Advert Request)
• Genetic Taboola Algorithms use hybrid models using primary attributes of an advert request with predicted match of publisher profile and its earning model.

BASIC TECHNIQUES, TECHNOLOGIES, TOOLS

• Profile Analysis, Hybrid Models, Genetic Algorithm, Conditional Fields, R, jsoup
• For step-by-step guides to understand the product wise flow:
• Coogle It: https://coggle.it/diagram/X8-7_XFwSnm…
  

Coogle it Now

Taboola Profile Matching Recommendation Module-Case Study

Here is a detailed case study on Taboola Product behaviour and profile Matching Structure through a case study.

Taboola Advert Case StudyDownload Now For Free !

Different sky

Out stretches the valley
Between the tall hills swaying,
The dark clouds a floating
Above all the hills sits with heavy rain,
The sun plays hide and seek with no light and hope
Merrily with the clouds seen to safeguard,
Waiting for their rumble and roar
Want them to pour.

Down came the arrows of droplets surging pain,
Piercing through the ground,
Sword of lighting from the sky hits the unjust
Spreading all around,
Out comes the sunshine filling unification and hope,
Gliding through the sky of green birds,
Splashing into seven colours vibrant enough
Turning the sky so bright.