There is always a window between a user and a company offering. What the role of digital dynamics has moulded, would be that window is undoubtedly traced and left as a shadow behind the user.
While working on multiple Ad-Networks like Google, Yahoo, Microsoft, Taboola, RevContent and Facebook, effective to what our digital identity would define us to be, our Advertising climate changes accordingly, pushing researchers to purse study of user behaviour or what we call consumer behaviour. So user count to be identical matters.
Social media which had made us social revolutionaries for the ages to go down. Has its own wings triggering us to a choice of privacy risk. But who claims out from this figured and risked field of ad-bits and bytes.
User Acquisition has been a threshold to the potential business expansions either you have few customers and you attain maximum Relevancy, Frequency and Monetary for them or vice versa.
That’s of fishing out of that 4.39bn individual digital personalities. If I believe every user differs at psychology, Social Standard (Mobile/Network) and demographics splits.
Where, we would have two chances to sell a product, either user reality or user digital reality.
Eg : You spoke about a pet shop in front of an android phone and it starts reflecting on your adverts.
“Your clicks lead you to multiple spams. Your ads follow you. User cookie acceptance means indirect tracing of data”.
We leave lot many attributes On where user data follows in, towards a search index, towards ad platform and towards scripting.
As in this field we call it ghosting out digital shadow.