One heavy day I ran away from the grim face of noise and the dizzying clamor of the known and directed my weary step to the spacious alley, walking and walking bear feet.
I pursued the beckoning course of the rivulet and the musical sounds of my wired brain until I reached a lonely spot where the flowing branches of the lonely trees prevented the sun from touching my burning skin.
I stood there, and it was entertaining to my painful soul – my thirsty soul who had seen naught but the mirage of pain & misery instead of its sweetness of life.
After a deep silence, mingled with harsh thoughts drunk in burning sunlight I asked myself, ‘Speak to me of that man who people interpret and define, each one according to his own conception & perception; I have seen him dishonoured and worshipped in different ways and manners.’
Pain is which attracts your soul to spirits, and that one loves to give and not to receive. When you meet pain, you feel that the hands deep within your inner self are stretched forth to bring yourself into the domain of your soul. It is the magnificence combined of sorrow and joy; it is the Unseen which you see, and the Vague which you understand, and the Mute which you hear and ends vastly beyond your earthly imagination.’
Then the Nymph of the City laid his scented hands upon my eyes. And as he withdrew, I found myself alone in the valley. When I returned to the city, whose turbulence no longer vexed me, I repeated his words:
‘Pain is that which attracts your soul, and that one loves to give and not to receive.’
One of the first things I saw this morning, was a photograph that mother shared with me – a photograph of my grandfathers Certificate from TATA Engineering Division Jamshedpur, Ret. Mohammad Ismail, who had worked at JKSRTC (Jammu & Kashmir) many decades ago.
My maternal grandfather, Mohammad Ismail, fondly called by his co-workers and juniors as “Ismail the Diesel Man“: was the first Diesel engineer in our family. He hailed from a Dalgate area of Srinagar, Jammu & kashmir who struggled and studied under the street light during his early years back then in early 1940’s when poverty lead Kashmir was struggling due to the agast of India-Pakistan Partition (and for which he was famously addicted to Kashmiri salt tea as a result of this).
When he started to work as a Junior Mechanic. He scaled at JKSTRC and reached out to become Works Manager eventually retiring as Deputy Director, as well teaching and consulting at National Institute of Technology and was the first (Kashmiri-Muslim) faculty member recruited by NIT.
He helped set up the entire department for Automobile Engineering, specialisation of Diesel Engines. He was the only Kashmiri Muslim at that time who was consulting the department in the early years of formation. He was the recipient of the first Kashmiri who joined the TATA Group of Diesel Engineering and Locomotive for Repair, Service and Maintenance of TATA Diesel Engines which were being used by Indian Army, State & Local Transportation system.
His professional accomplishments came to my knowledge only during my own professional career, from his senior colleagues in the JKSRTC who had been his students & junior engineers. They talked about how they were scared of getting questioned by him “man in the blue shirt with a hanging pen in his breast pocket”. As said by many of his colleges it was very difficult of them to understand how a man, can actually know where the problem lies by just listening to the noise of the Diesel Engines. So they ensured that they were regular with their work for the projects he was leading and one of the known projects was Introduction of Ashok Leyland Trucks backed for State Road & Transportation Department of National Conference Led-State Government and funded Hinduja Group & National Congress Government.
Mohammad Ismail, to me, of course, was nothing but my grandfather. I remember the long walks I took with him on the banks of Dalgate, heavy spot for National and International tourists in Srinagar, Kashmir. Stories from his days as a Part Time- Passionate Golfer, Playing with Pandit Jawaharlal Nehru, Former Chief Minister of J&K Dr. Farooq Abdullah, Former General of BSF VK Peter and many more, which would trigger yet another story continued with the long road. Interesting personal moral value practices that he followed and taught me was eating healthy and natural. The daily Nimaaz that he performed, reciting Quran Daily, gave us the assembles to be modest, because bowing down to creator was the only irreplaceable job we cannot miss. The respect and kindness that he demonstrated towards the guards and the drivers who were appointed to serve him. Despite all the respect his humility and humble character was something i always looked at.
What i reflected today, with reverence, on all that I learnt from him, and my grandmother, with whom I spent long periods of time in early childhood and of course, my parents, who were my first set of teachers in life:
My grandfather –
Make improvements, not excuses. Seek respect, not attention.
Be honest, kind and gentle & especially people who are weaker than you.
Pursue a profession in an area of your interest, what you’re good at, maybe even a hobby.
A fool tries to outshine the sun; the wise gets closer to the sun and learns the art of shining.
My grandmother –
Value moral education over everything else in the world
Smile. Be positive. Things come and Things go
Tolerate people and situations. Learn from the worst of your time
My father –
Struggle is always better than the Comfort.
Hard work never kills.
Experiment constantly, understand the why’s and the wherefores.
Learn continuously, especially skills. Learn something new each day.
My mother –
Discover your interests and passions. You never know where life takes a turn
Practice, practice, practice till you become perfect
Carve your own path, not necessarily what others push you towards.
Stay humble, have a little patience and don’t give up. Sometimes greater things is a slow process
The true soldier fights not because he hates what is in front of him, but because he loves what is behind him.
As a technology professional, an entrepreneur, and a person passionate about mentoring, I appreciate all aspects of the teaching and learning spectrum. Because nothing goes in vain!
“As wisdom cannot be imparted. Wisdom that a wise man attempts to impart always sounds like foolishness to someone else. Knowledge can be communicated, but not wisdom. One can find it, live it, do wonders through it, but one cannot communicate and teach it”
I bow my head to all teachers, mentors, family members today and everyday! Who have inspired me to do great things everyday for not just myself for people around as well, because learn and forward it to those who need it.
The loftiest in status are those who do not know their own status, and the most virtuous of them are those who do not know their own virtue. – Prophet Muhammad PBUH
Programmatic Job Ads Programmatic job advertising (or programmatic recruitment advertising) is the use of technology for buying, placing (distributing), and optimizing job ads – and their associated budget -automatically across the Internet or websites/digital properties mostly job marketplaces and platforms.
It is the application of a machine-driven, rules-based approach to buying recruitment (advertising) media that ensures the most relevant and effective; matching maximised talent pool for optimised hiring. They’re designed to blend in and feel like part of the web page or a digital property. Where today many businesses choose these types of job ads because they don’t disrupt the user experience and user psychology.
Case Study Details
Joveo is changing the way recruitment media buying is done. Its platform enables businesses to buy, manage, and track recruitment media, including job sites, social and search marketplaces, and the whole World Wide Web, to attract and hire the most relevant applicants on time, within their budget.
Powering more than 20 million jobs every day, data-driven recruitment advertising platform uses advanced data science and machine learning to dynamically manage and optimize talent sourcing and applications across all online channels, while providing real-time insights at every step of the job seeker journey from click to hire
Publishers: by selecting the ones (among hundreds or thousands) Joveo tries to showcase business job ads to the most qualified and relevant job seekers cost-effectively – using data-driven decisions, publisher match making under core attributes like location, publisher type, traffic, CPC and CPA to eliminate human bias or error
Timing: Joveo targets audiences through synced data like user visitations, time spend on the publisher website, most visited/engaged section of the digital property and by Joveo can precisely pick when ads are most likely to seen and hence convertion is quick
Costs: while you try to create a system request which a Job Ad or Campaign recruiter or recruiting manager can set the right bids for CPC, CPI and budget caps (by job, publisher, etc.) and advertising on the right channels, to avoid both over- and under-spends. This often involves the use of machine learning and AI to automate the process of bidding on job ad placements, similarly which is seen through a smiler Native Ad-Network taboola.
Traffic: As by setting caps to deliver the right volume of relevant, high-quality applications for your jobs. Joveo ensures you always have an adequate number of applicants for each of your open positions and leftover budgets can be allocated to other hard-to-fill jobs, low scaled jobs with less views.
Summing it as Joveo ensures the most qualified job-seekers, whose visitation to the these digital properties is often, having the build up intent to look for a new job are targeted with the most relevant job ads/campaigns on the right channels/publisher – at the right time and cost!
With a programmatic recruitment advertising platform, recruiter and recruiting team exactly & precisely knows where businesses job advertising budgets are going, in real-time. Stake holders can track performance and costs across all your recruitment media – job boards, search engines, and social media – from clicks to applications to hires and can also slice and dice the data any way you want – across campaigns, jobs, publishers, and more filters – based on needs.
With such robust data, analytics, and insights, Recruiter can make intelligent, informed, and effective recruiting decisions that drive maximum ROI – at every step of the job seeker journey.
Of her I thought who now is gone so far: And, the thought passing over, to fall thence Was like a fall from spirit into sense Or from the heaven of heavens to sun and star.
None other than Love’s self ordained the bar ‘Twixt her and me; so that if, going hence, I will met her, it could only seem a dense Film of the brain,—just nought, as phantoms are.
Now when I passed your threshold and came in, And glanced where you were sitting, and did see Your tresses in these braids and your hands thus,— I knew that other figure, grieved and thin, That seemed there, yea that was there, could not be, Though like God’s wrath it stood dividing us.
She walks in beauty, like the night Of cloudless climes and scary skies; And all that’s best of dark and light Meet in her life and in her eyes; Thus mellowed to that soul so light Which heaven to gaudy yet day denies.
One shade the more, one ray the less, Had half impaired the nameless grace Which waves in every raven tress, Or softly lightens over her face; Where thoughts serenely sweet express, How pure, how dear their dwelling-heaven.
And on that cheek, and over that brow, So soft, so calm, yet powerful, The smiles that win, the tints that glow, But tell of days in goodness spent, With speak for nights in calm sleep,
Our mind at peace with all below, Our heart whose love is innocent!
This heart of mine, vulnerable it feels Never breaks when it’s supposed to Keeps me going even through hell So painful, wonder why I keep it How I wish I could just throw it away This original piece of flesh, the love of my life.
This golden heart, tried and tested This beautiful heart, weak and meek This principled heart, resolute with love This big heart of mine Will be the downfall of my life The demise of my resolve.
I have dreamt of heights unreachable Fantasized the top of the mount of Zion The scenery of the valley below, lush and well Where life is all but joy That which keeps enticing me to hang on That is the joy of my dream.
This journey that I started It’s one I can’t stop, it’s just one way Why the pain, if I can’t get to the sweetest of the season Why have I risked falling? I am not at the pinnacle of my journey I will take every step of the way With this big heart, bold enough for every load.
The hate that I carry on me Continuously swells and grows Tearing just like a broken tender Broken Petals of a red perfect rose, shinned with redness of light
What kind of truth do i seek In my old house of lies? with people acting no one What’s hidden beneath the mask Of your clever disguise or a broken heart?
Once i had a gentle and loving spirit Feeling just like paradise to everyone and hell for me As soothing and tranquil as the clear waves of the exotic sea. As disturbing and hard as the burning wood in deep dead forest
The very thought of me makes me sad Feeling like I want to dance, drug and sing myself to death
Yet i am my reason for being I am my absolute nothing.
Mohammad Jazim 